To provide comprehensive genuine reviews of various products and to give the buyer informative information that will aid in the purchasing of the right product suited for the consumer.
The Review Gurus was started by a group of graduate students at Columbia University as a way to help consumers make more educated decisions on products. We were frustrated by the lack of genuine reviews on products because most reviews on the internet are terribly biased (i.e. the user was paid to review the product, the user receive the product defected, or the user had a fabulous experience with it and failed to mention the negatives). We decided to spend time researching and testing products and writing comprehensive objective reviews as a way to help others learn more about what they are buying, for us to practice writing, and to earn some extra money to pay for school.